Azalae Gumbo Case
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1. What is competition like in the value added seafood industry? What competitive forces seem to have the greatest effect on industry attractiveness from the standpoint of packaged seafood producers?
a. Rivalry among producers of "value-added seafood" is average.
i. Rivalry is mainly contributed to price, quality, packaging and brand name reputation.
ii. Rivals, to some extent, are trying to differentiate their products based on quality, amount of seafood in each package, and taste.
iii...