none
- This is a preview of the essay.
To view the full text you must login!
Cisco - Company Analysis
History
In 1870, George Garvin Brown saw a need form a quality whiskey that met medicinal standards. With $5,500 of saved and borrowed money he began J.T.S Brown and Bro. Their flagship brand Old Forrester Kentucky Bourbon whiskey was sold in sealed glass bottles to assure its quality. Brown's friend George Forman joined the company and hence led to the name being changed to Brown-Forman.
The incorporation of Brown-Forman occurred in 1901 just after Forman died. In 1904, Owsley Brown, George Garvin Brown's son took a very important decision, to come into the business, thus beginning a tradition of family apprenticeship that continues to this day.
In 1933, prohibition, which hindered the initial progress of the company, died and Brown-Forman was able to establish whiskey as an alcohol beverage. Also in that year, Owsley Brown and several other prominent figures of the time, set up DISCUS (Distilled Spirits Council of the US)...