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SANITA & MASTERPAK
MARKETING AND MANAGEMENT ANALYSIS
Prepared for
Mrs. Rima Magdalen Fakhry
English 208
American University of Beirut
Prepared by
Abdul-Aziz El-Hariri(200201758)
Mohammad Hammoud(200200037)
January 9, 2003
MEMO TO: Mrs. Rima Magdalen Fakhry
FROM: Abdul-Aziz El-Hariri & Mohammad Hammoud
DATE: January 9, 2003
SUBJECT: Sanita & MasterPak
This is the English 208 report in which we are concerned about the business approaches of a certain company that aims at improving our communication skills as future business people.
We choose Sanita because it presents one of the well-qualified Lebanese products that have competitive advantages in local, regional, and global markets.
As a team we were able to collaborate our work to gain a further consciousness about the importance of hygiene products and their role in protecting the environment.
Attachment
EXECUTIVE SUMMARY
SANITA & MASTERPAK
MARKETING AND MANAGEMENT ANALYSIS
January 9, 2003
In this report, we discuss two of Indevco Group's companies, namely Sanita and Masterpak. We shed light on Sanita's role towards the individual, environment and society. We also concentrate on studying its position in the market by referring to its suppliers, customers and competitors. Our aim is to reveal Sanita's distinguished position, which is publicized through the ISO certificate and its Total Quality Management.
Sanita's strength and advanced quality come from its suppliers...