Integrating Supplier Satisfaction With Customer Satisfaction
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In the article by Alfred Wong, the dynamic relationship between companies and their suppliers working together to achieve customer satisfaction is examined. One of the main focuses of successful companies operating in today's business world is that of customer satisfaction. Without customers, profits do not exist. The effort of increase customer satisfaction is a responsibility shared between the company and their suppliers. A company heavily relies on their suppliers to provide many resources of their production, thereby affecting the end product that is passed on to the consumer. Today increasing global competition has had a tremendous impact on the availability of resources. Hence, a company must also maintain a healthy and happy relationship with their suppliers. Together, the company and its suppliers can ensure customer satisfaction. This concept is also referred to as supply chain management.
The term quality is actually equivalent to the customers' perception of the good or service...