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Market Analysis
1. Size and Growth
• Actual and Potential Market Size
Kia aims to sell 2,000 units of the new compact sedan in December alone, and is setting its sights on an annual sales goal of 50,000 units for next year - thereby securing 5 percent of the passenger car market and 15 percent of the small and medium size sedan market. In two to three years, Kia is planning to expand its Chinese annual output capacity to 150,000 vehicles, which would rank Kia as one of the five largest automakers in the country.
• Market Growth
According to Kia officials, sales of the Pride hatchback model have shown explosive growth in the Chinese market in recent years. ... Till now SVW is the most successful auto maker in China,although its market share is down now VW also posses over 50% market share. ... And VW now explore new series cars following European market to enhance competition in
China market to assure its market facing more and more competitive rivals in China.
Audi in China
Audi is leading the high grade sedans in China market
Audi with record sales in China last years result already exceeded by August
Premiere of the Audi A8 L 6. ...
Daimler Chrysler in china
Daimler Chrysler targets China market has begun talks with Chinese officials to begin assembling Mercedes C-Class and E-Class luxury cars in a joint venture with a local partner
Mercedes-Benz, a luxury unit of German car maker Daimler Chrysler, opened a "world-standard" showroom in Beijing to display its new E-class models.
Approximate Word count = 1156
Approximate Pages = 4.6
(250 words per page double spaced)
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