Walmart vs Target The Real differences
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Introduction:
Everyone knows the names and has shopped the stores hundreds of times over.
Wal-Mart has proven to be highly successful at attracting a target market
consisting of value driven, lower class consumers. In contrast, Target, despite
offering similar if not equal products and prices, has taken a different
approach by attracting a higher, more conservative class of customers. With
each department store being virtually equal in their offerings, how does each
appeal to and stimulate the buying motivation of their target market? In this
analysis I will compare and contrast the marketing techniques of Wal-Mart and
Target, two stores that cater to different classes of customers that want
everything under one roof.
First Main Point:
Wal-Mart is truly a business success story in America. Founded by Sam Walton
in rural Arkansas, Wal-Mart has grown to become the largest company in the world
with thousands of stores worldwide.
Sub point A:
Upon first pulling up to a Wal-Mart Supercenter, the highly recognizable
Wal-Mart logo that has been forever engrained into the American psyche, becomes
evident. Wal-mart has mass-produced their chain of stores with similar
architecture and various signs on the outside of the building that promise, "We
sell for less" and "Satisfaction guaranteed."
Sub point B:
Wal-Mart begins marketing emotionally before the customer enters the store...