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FMCG, the common abbreviation for "Fast Moving Consumer Goods" is the effect of a good advertising campaign that produces a very fast increase in unit sales. These units, quite literally, as the name co notates, empty store shelves quickly and affix into consumer’s homes. ... SMCG’s, or slow moving consumer goods, the products that have a longer shelf life then most. These are like the former, convenience goods, but their interim is albeit lengthier. ... The answer may simply lie in the fact that we are seeing faster changes in consumer habits and expectations, political environment as well as technology. FMCG’S are facing consumers that are becoming increasingly demanding, the scale of power is shifting from the hands of the producer into the hands of the consumer, competition is extremely intense, and innovation accelerating by the second.
Approximate Word count = 688
Approximate Pages = 2.8
(250 words per page double spaced)
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