TCH & Ethics
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On September 22, 1999, Melanie Williams spoke at the Student Chapter of the Florida Public Relations Association. Melanie is the Director of Marketing at Tallahassee Community Hospital. One of the most difficult aspects of her job is the constant fundraising she must do. She has developed an appreciation for how many worthy organizations are out there and the difficulty in deciding who to provide funds and assistance to.
Due to the ethical standards involved there are many promotions she is unable to do, working for a hospital - especially a community hospital. She has also learned a great deal about all of the various types of diseases medical personnel come into contact with.
Melanie discussed a video she is producing for Tallahassee Community Hospital highlighting the Cone family, who recently had heart surgery and how that has changed their lives. It is part of their campaign to let the public know what the hospital is doing that is new. It includes many stories of how lives have been changed as a result of medical attention. Melanie discussed how her team put together this campaign from the very beginning stages, to the final complete product...