Haier group
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The Haier Group
What Barriers did the Haier overcome and make the Haier succeed?
(1) The undesirable worker attitude
Only quality people make quality good, Said Mr. Zhang. As he took over the Qingdo
General Refrigerator Factory, a former state-owned company without any awareness of quality assurance and customer services, in 1984, Mr. Zhang successfully educated his workers the importance of high-quality products and reliable services. The impressive strategy he took was that he ordered to smash 76 flawed refrigerators in front of his employees in order to gain their attention. Such approach taken not only instilled the belief of quality but also opened workers' minds and stimulated productivity.
(2) Government involvement
At that time, government still had influence on Haiers decision-making. With the experience of working in government for several years and the good relationship with the government officials, Zhang could easily gain the support and approval from the government authorities. For example, when Zhang faced daunting opposition to his plan for building the Haier Industrial Park, he negotiated with the influential central officials in Beijing and used the connection with the mayor of Qingdao...