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	Ralph Lauren Homeware
	... These are words generally used to describe the Polo brand, the vision of Ralph Lauren. Now, seeking a brand extension, Lauren is poised to enter his Polo vision into the homeware segment. Lauren seeks to replicate the feelings, emotions and life of Polo’s clothing and bring Polo into our households – going so far as to envision what could be termed a “Lauren Home” store concept. While Lauren stipulates that he will be providing homewares to the classic Lauren consumer, there will be challenges as this new line is introduced to consumers. ... Lauren is known for high quality lifestyle products, products that carry what can be considered a high price tag, therefore, financial consequences must be accounted for. Approximate Word count = 573 Approximate Pages = 2.3 (250 words per page double spaced)

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