La Bella Figura Italian Looks around the world
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3."LA BELLA FIGURA" WHY ITALIAN LOOKS HAS HAD SO MUCH SUCCESS THE WORLD OVER
Italian fashion industry in the world, with revenues for 48 billion euro, 70.000 companies and 700.000 people employed, makes Italy the most active in the world, in terms of quantity, second only to China, and holds leadership in the prt--porter, despite Italy not being favoured by the richness of raw materials or the cost of labour force.
HISTORY AND CULTURE
Many Italians find it hard to understand why it is that their look has had so much success over the world. Obviously they know it's important because they have read as much in the papers where mention has been made to of momentary difficulties and much has been made of the figures that prove how healthy the balance of payments in the clothing sector. In any case, they are still worried, about the way they dress. They are fully aware of the fact that following fashion means trying to identify with the people who first adopted it. They still ask to themselves. Can it really be that so many people in the world want to identify with us?..