Nordstrom
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Preparation questions:
1. What are the pros and cons of being a 'Nordie'?
2. Would you say that Nordstrom 's personnel policies were good for the company?
Case 1: Sales Force Management at Nordstrom
Nordstrom is one of the largest 'high-end' apparel retailers in the US. It sells clothes, shoes and accessories through more than 70 stores. Nordstrom stores are definitely upscale. They are always found in prime locations and are decorated in truly luxurious fashions with lots of marble and chromes. The 'classy' atmosphere is emphasised by features like live piano music and uniformed doormen. In that segment of the market, Nordstrom main competitors would be Ann Taylor, Neiman-Marcus and Sacks inc...