Customer Service
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Abstract
In today's competitive market, it is essential for businesses to distinguish themselves to the consumer and win not only their initial business but future business as well. One of the simplest and best ways to accomplish this is by providing superior customer service. Today's consumer, de-sensitized to poor service, will respond to outstanding customer service with their loyalty and their dollars. Provide service so superior that the customer feels an emotional connection to the business. The customer becomes a raving fan of the business. The keys to providing this type of service lies in the three secrets of creating raving fans: decide what you want, discover what the customer wants and deliver what the customer wants plus 1.
How to Create Raving Fans
For several decades, companies of all shapes and sizes have been tirelessly searching for the highly coveted but seemingly elusive prize: customer loyalty. More and more organizations realize the importance of providing not just adequate, but superior customer service and its direct link to customer loyalty. Customer satisfaction, therefore, has become the number one priority to those aiming to be successful. Outstanding customer service is often an indication of success and, conversely, a reputation for poor customer service can be the downfall of any organization...