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... Tweens, like adult society are able to make product/service decisions based on their individual needs, which differ somewhat for younger age groups where the whole market segment is targeted in an organisations marketing strategy. ...
So how will a company develop their brand to an increasingly marketing-suspicious segment? ... Using the internet, guerrilla marketing, sponsoring peer leaders, word-of-mouth and mobile phone SMS will appeal to tweens due to a slightly less corporate/more human approach in advertising. ... An advertising message to tweens has a shorter ‘shelf life’ than to other market segments causing a company to be constantly updating its marketing effort.
The ethical debate over marketing to children has been going on since the 60’s, when marketers started to adopt a target market strategy as opposed to the mass marketing strategies used previously. ...
Tweens today have a greater understanding of the world which has caused them to be more cynical about everything, including the marketing efforts of big organisations ‘wanting to exploit’ them.
Approximate Word count = 1420
Approximate Pages = 5.7
(250 words per page double spaced)
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