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Sam Walton, a leader with an innovative vision, started his first discount store Wal-Mart in Rogers, Arkansas and made it into the leader in discount retailing that it is today. ... Wal-Mart Stores is ranked number 1 in FORTUNE lists of Americas Most Admired, Global Most Admired, FORTUNE 500 No. ... Wal-Mart had been named "Retailer of the Century" by Discount Store News. This paper is a case study of Wal-Mart’s Marketing strategy and an analysis of Wal-Mart’s success story.
Approximate Word count = 365 Approximate Pages = 1.5 (250 words per page double spaced)
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