About Wal Mart
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Sam Walton, a leader with an innovative vision, started his first discount store Wal-Mart in Rogers, Arkansas and made it into the leader in discount retailing that it is today. Through his ingenious, and sometimes unconventional, business practices, he and his associates led the company forward for thirty years. Today almost eleven years after his death, the company is still growing at a spectacular pace. Wal-Mart Stores is ranked number 1 in FORTUNE lists of America's Most Admired, Global Most Admired, FORTUNE 500 No.1 and Global 500 No.1 . Wal-Mart had been named "Retailer of the Century" by Discount Store News. This paper is a case study of Wal-Mart's Marketing strategy and an analysis of Wal-Mart's success story.
Wal-Mart Stores, Inc. is the world's largest retailer, with $244...