Cannondale
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The bicycle industry like all industries has threats. These were identified in one of Cannondale's external audits and are as follows:
1. Cannondale's target market is aging
2. Bicycle industry is seasonal
3. Many consumers are price conscious
4. Fierce competition from Trek and Specialized
5. Asian economy not doing well
6. Need to capture new/different target market for motocross motorcycles
7. New competition from motocross motorcycle manufacturers (Mars 9)
These threats are the same for all of the competing forces in this segment of the industry. For instance, most of the American market is still shy about making big purchases after September 11...