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In our investigation we wanted to find if the brand of sports shoes was important or not. ... Because of this reason we decided to interview the manager of Stadium (in Eskilstuna), Paul Eklund to find out what how people in Eskilstuna act and think of brand and how important it is in real life. Why we have chosen Stadium is because it is one of the biggest shops in most of Swedish cities that sells both sports equipments and sports wear. ... (Stadium can represent the people’s needs.)
Stadium in Eskilstuna was established in 1995. ... This is also for the whole Stadium multiple stores. The sales have increased a lot and more people know about Stadium. ...
Stadium has three kind of brands i. ... Stadium doesn’t produce products of those brands, they just influence the factories by design and other ideas about the productions. And only Stadium can sell these products of these brands. ... Here Stadium can’t influence the productions at all. ... Products of this brand can only be delivered and sold by Stadium. ... For example a man is looking for a pair of sport shoe in Stadium, he looks for that familiar brand and also the cheaper one that is not the well-known. ...
Stadium frequently market their products on television together with brand suppliers on television and on advertising boards. ... But Stadium has been able to cover most of it. They have older and younger customer who feel comfortable to buy products at Stadium. ... That is why Stadium think they are brilliant and unique. The age of Stadium’s customers is from 6 to 49 (mentally). The real age doesn’t really matters, Stadium focus on active people and those who want to be active. ...
Market mix
This is how the manager in Stadium values there four (five) P:s.
Approximate Word count = 1464
Approximate Pages = 5.9
(250 words per page double spaced)
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