Stadium an emperical investigation
- This is a preview of the essay.
To view the full text you must login!
In our investigation we wanted to find if the brand of sports shoes was important or not. We know that the shops sell what the customers demand. The Shops must be aware of what people want and need, and carefully chose the products that will satisfy the customers. Because of this reason we decided to interview the manager of Stadium (in Eskilstuna), Paul Eklund to find out what how people in Eskilstuna act and think of brand and how important it is in real life. Why we have chosen Stadium is because it is one of the biggest shops in most of Swedish cities that sells both sports equipments and sports wear. And we have seen that they got a wide range of selection of sports shoes in different brands and categories. (Stadium can represent the people's needs.)
Stadium in Eskilstuna was established in 1995. It has developed a lot during the last two years. The development has been concentrated on personnel, products and assortment...