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Motivation
From issuerĄ¯s angle: By offering investors this innovative alternative of investing in equity-linked notes, the issuer can lower its funding costs. ...
From investorsĄ¯ angle: The theory of behavior finance tells us that people are more sensitive to losses than to gains, here the equity-linked notes can be attractive and value-added to investors because it provides a principal-protected investment in equity market and the simplicity of a single transaction in which the payoff and risk/return features are known at the outset.
We should target on retail investors because the notes can bring them more convenience. ...
Parties involved
Issuer: The Bear Stearns Companies Inc. It intends to use the net proceeds from the sale of the notes for general corporate purposes, like additions to working capital and the repayment of short-term indebtedness
Underwriter: Bear, Stearns & Co. ...
Depositary Trust Company (DTC): The Notes will be represented global securities registered in the name of the nominee of DTC.
Approximate Word count = 778
Approximate Pages = 3.1
(250 words per page double spaced)
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