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From lotion to dish soap to purses, advertisements are created to sell. But they affect people to buy things in the same way art causes controversy and evokes emotions from viewers. So, are advertisements a form of art? ... The text and the picture are all well and historic, but the groundbreaking aspect of this advertisement is the fact that it was taken by Edward Steichen, considered by many to be a revolutionary photographer who had earlier helped photography enter into the world of serious art. Steichen’s career was started with painting, but then in the early 1900s he branched off into the, then, not yet deemed “art” of photography. ... His own book, Steichen: A Life in Photography, makes does not separate his work into categories of art and advertisements. ...
Edward Steichen believed that his photographs were all art, but some of his colleagues disagreed, in particular, Alfred Striglits. Steichen and Striglits, before Steichen moved to commercial art, were “drivers of the Pictoralist movement, which sought to shed the taint of amateurism and make photography an art in its own right, focused on beauty rather that mere image reproduction (3). ...
Art and advertising have more in common than just photography. ... This is especially true in art and advertising depicting people. ... It is just as easily recognized in the pop-art style of the cartoon “Sun Light” dish soap ad. ... This is testimony that both ads and art share a common motive; to inspire emotion. ... According to a recent article by Aric Chen entitled Fashion’s New Bag, “simplicity [in advertisements] is out and ostentation is in (2).
Approximate Word count = 1247
Approximate Pages = 5
(250 words per page double spaced)
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