Technological Analysis of First American Corporation
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A Technological Analysis of First American Corporation
First American Corporation (FAC) underwent a transformation of the magnitude seldom paralleled in the commercial banking industry which was enabled by the implementation of a data warehouse named VISION. A data warehouse is: "A database, frequently very large, that can access all of a company's information. Frequently used for decision support within an organization, the data warehouse also allows the organization to organize its data, coordinate updates, and see relationships between information gathered from different parts of the organization."
The data warehouse aligned extremely well with FAC's business strategy of "differentiating themselves on service, which evolved into customer intimacy." "To truly be customer intimate, they realized that they 'had to have better information about our customers than the competition did.'"1 Indeed, such "Excellent Customer Information" was the first of four "interlocking components" of the client-oriented strategy that FAC management named "Tailored Client Solutions."1 VISION facilitated this first piece of the strategy by storing "information about client behaviors (e.g., products used, transactions), client buying preferences (e.g...