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Chapter II
MARKET FEASIBILITY
This chapter focuses on the major factors affecting the rubber shoes market in the United Kingdom, specifically London. ... It identifies the moods and seasons and a preference of “dressual” shoes that will fit occasion and still give comfort at the same time. Children have a dynamic taste on their shoes they try as much as possible to get quality products, trend setter, comfort fit, not to mention little concern for price of the product. ... The shoes industry has presented us with the idea of changing the daily traveling experience of children, who walk to school rather than use other means of transportation. ... With this perspective, consumers they favor a variety of shoes and clothing that suit the type of event they are into. ... Children’s concern for quality products especially in sports shoes, increases as they grow older. ... These products have established themselves and have been accepted, resulting in a significant increase in demand for footwear particularly sports shoes. ... The potential market often prefers colors like black or white in their sports shoes because of commonality. Bright colors attract the buyers of shoes and are becoming the trend, especially for the girls. ...
Industry Profiling
Industry Players
The sports shoes in the United Kingdom are the most dynamic sector. ... The country has produced 62 million pairs of shoes in 2001, making it the fifth largest producer of shoes in the European Union. (Euromonitor 2003; Appendix A31)
Imported shoes from Asian countries with cheap labor costs account for more than 80% of value sales and almost 90% in volume terms. In 2001, the market has been relatively stable with about 220 million pairs of shoes sold. ... It is expected that there will be an increase of 5 points in volume and 10 points in value of imported shoes. ...
The difference between sports and casual shoes will become less definite. ... The fastest growing types of shoes are the sandals and casual shoes (a growth of more than 10%), while sales of boots and formal shoes slightly decreased. (Euromonitor 2003; Appendix B11)
The sales of sports shoes have remained strong but they have faced increased competition from outdoor brands such as Caterpillar, Kickers and Timberland. ... (Euromonitor 2003; Appendix B12)
Table 9
Consumer Expenditure on Footwear in UK
(in volume and value)
1998-2000
1998 1999 2000 Average
Volume Value Volume Value Volume Value Growth Rate
Min pairs Euro min Min pairs Euro min Min pairs Euro min Volume Value
Men’s
Formal shoes & boots 10. ... 58%
Casual shoes & boots 16. ... 54%
Trainers & sport shoes 20. ... 55%
Women’s
Formal shoes & boots 29. ... 02%
Casual shoes 26. ... 29%
Canvas & sport shoes 16. ... 07%
Children’s
Shoes & boots 18. ... 13%
Sport shoes 18. ... 65%
Source: TNS Fashion Trak and BFA, UK; Appendix A26
Consumer expenditure of children’s sports shoes in the United Kingdom showed a significant increase of 3. ... It only shows that there is an increasing market for children as population and expenditure towards sports shoes increases. ... Middle/high price, classical, Comfort, fit
branded shoes fashion
4. ... nl; Appendix A26
High fashion can be combined with casual and sports shoes in the UK. ... Girls, meanwhile, often have long slim feet that have not gained full maturity, and, consequently it is not always easy for them to look for shoes that fit. ...
The Euromonitor 2003 has also identified the average sales growth of selected companies in the United Kingdom that sell sports shoes based on their competitive advantage and pricing strategies. ... 99 Puma Sports Shoes 23%
Hi-tech Sports UK Ltd 60.00 Magnum Sports Shoes 18. ... 71 Reebok Sports Shoes 15%
Adidas Ltd 84.99 Adidas Sports Shoes 8. ... 99 Nike Sports Shoes 3%
Source: Euromonitor 2003; Appendix B26
Top retail companies in the UK Have also long dominated the global market when it comes to selling rubber shoes. ... Shoe companies tended to shift to the eastern part of the globe in manufacturing rubber shoes, due to the lower labor cost, improving manufacturing technology, and refining of its status on better quality. The insurgences of new and more innovative products have made the multinational company’s aware of the prospect in Sports shoes. ...
Philippine Market (Exporters)
GIBI SHOES
The Stefano Footwear Corporation is one of the leading pioneers in footwear industry in the Philippines today, and has grown to be the biggest manufacturer of footwear from a small five-man backyard operation in 1974. ... Brown shoes. ... Tennis shoes, Basketball shoes, Gym shoes, Training shoes and the like & other sports footwear
2. ... Tennis shoes, Basketball shoes, Gym shoes, Training shoes and the like & other sports footwear
3. ... Tennis shoes, Basketball shoes, Gym shoes, Training shoes and the like & other sports footwear
4. ... Tennis shoes, Basketball shoes, Gym shoes, Training shoes and the like & other sports footwear
Source: National Statistics Office (NSO); Appendix B20
Based on an interview with Ms. ... Recently, they manufactured the VANS shoes which are popularly known in the UK. ...
Product Life Cycle
In its mature stage, the rubber shoe industry’s the maturity is not likely to decline because the people share the enthusiasm of comfort, durability, and fashion sense of rubber shoes. ... 41)
A number of footwear companies like Nike manufacture their sports shoes in Asian countries. ... nl; Appendix A39-40)
Children in the United Kingdom in particular looking for comfortable sports shoes, with the desire to have the styles and colors considered popular among their friends. ... The existing flying shoes in the Asian market may serve as a possible substitute. ... Parents would want the best shoes for their children, shoes which can be used the whole day in all kinds of activities and can be paired with all kinds of clothing. ... At present, 5 out of 14 manufacturers of shoe components are considered to be the largest rubber manufacturers with relatively developed and mechanized operation, mainly catering to developing sport shoes manufacturing and large leather manufacturers. ... In the sports shoes industry, there is not much threat as to the number of competitors because of their own unique distinctions.
Approximate Word count = 7186
Approximate Pages = 28.7
(250 words per page double spaced)
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