coke
- This is a preview of the essay.
To view the full text you must login!
NEWS NETWORK[ TUESDAY, DECEMBER 09, 2003 01:30:50 AM ]
Click for more>>
NEW DELHI: Coca-Cola India has paid beauty queen Sushmita Sen Rs 1.45 crore to buy her silence over an alleged sexual harassment case against its marketing head Sripad Nadkarni.
The stunning charREUTERS[ MONDAY, DECEMBER 08, 2003 02:05:41 AM ]
How can you advertise a brand of diapers without showing a baby, or vaunt a new toy without a happy child playing with it?
Italian advertisers face these tough challenges after parliament approved a new media law that bans the use of children under 14 years old in television advertising.
"What are we supposed to do? Use little dolls, or teenagers dressed up as children? Animation? This is a big problem," said Federica Ariagno, creative director at advertising firm McCann-Erickson in Milan . The ban slipped into a controversial media law that parliament approved last week. It was one of more than 3,000 amendments presented by the opposition to slow the bill's passage through parliament, but by a fluke it was adopted...