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1. Palm Pilots
2. The Marketing Revolution
3. Media Influence On Culture
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Marketing Palm Pilots

... This brought along the birth of the palm pilot. A palm pilot is a hand held computer. ... The same applies to the palm pilot. We found that people tended to buy the palm pilots because they were on sale. ... Palm pilots are cool new PC’s so they appealed to the younger society. ... Our studies showed that almost all of the people who took the survey had bought different brands of palm pilots. ... The other factor that affected the decision of the buyer was the features that a particular brand or palm pilot had offered. Each palm pilot has their own extra features and sometimes that is what it takes to change a buyer’s mind from buying one brand over the other. ...
One of the most common features that we found these palm pilots to have is the ability to download. ... It is a fast and easy way to personalize your PC and get cool additives for your personal palm pilot. The lightweight feature of the palm pilot was one that intrigued buyers as well. The fact that it is mobile is further complemented by the fact that it fits in the palm of your hand and weighs as much as a regular mobile phone. ... What are the underlying reasons that one actually purchases these palm pilots? Our studies showed us that the original need of the palm pilot for work reasons were only expanded in this category. A lot of the people had brought the palm pilots to help them out in work decisions. ... The main component of the palm pilot is the uncanny ability to keep one organized. ... People need that extra reminded sometimes and the palm pilot caters to that need very well. ... The majority of our results found that people who have purchase these palm pilots use them relatively everyday. ... Upon further interviewing we found that while the person did purchase the palm pilot for various reasons, everyday use was not required. ... Almost all of our surveys revealed that the person had not purchased the palm pilot, but also accessories for it.


Approximate Word count = 1675
Approximate Pages = 6.7
(250 words per page double spaced)
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