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In this we have covered MAS internal and external audit. Internal audit consist of organizational factor that are 7ps and SWOT analysis. In external audit we have covered STEP analysis and its completion. 3.1 Internal audit Product This means the products (or service’s) quality, functions, features, and the level of service the organization has to offer. • It is south East Asia’s largest passenger carrier which flies over 110 destinations across five continents. • Malaysian airlines have a modern fleet of more than 100 aircrafts, including the B777s and B747-400s. • It is the first airline in the world to offer a Business centre in the sky, a fully equipped working environment for its esteemed travelers, first and golden club class passengers. • In June 2000, Malaysian airline was chosen as among the world’s top five airlines for their product and service. This survey was carried out by In-flight Research services and covered 150 airlines around the globe. • MLA is the first airline in the world to offer a 10.4 inch in-seat touch screen in the first and golden club class. • One can even order a bouquet of flowers, to be delivered to your loved ones while traveling on the new B747-400 and the B777. • Their marketing theme has been to portray MAS as having a very high standard in all its service areas. ‘MAS’ means gold in the Malay language hence their priority is to have golden smile, golden service and golden lounge. • It has won numerous awards in the in-flight service. Price It refers to the price paid by the end user of the product in exchange for the services offered.
Approximate Word count = 1046
Approximate Pages = 4.2
(250 words per page double spaced)
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