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	Accor group
	... Atй 1983 foram criadas novas marcas (IBIS) e adquiridas outras (MERCURE e SOFITEL), tendo levado а constituiзгo do Grupo ACCOR. ... O mercado hoteleiro, na perpectiva do Grupo ACCOR, encontra-se segmentado segundo um critйrio sуcio-econуmico que assenta fundamentalmente nos rendimentos do consumidor. ... A oferta do Grupo ACCOR nгo se limita apenas a um dos segmentos identificados, segue antes uma estratйgia que visa actuar em todos os segmentos. ... Sendo aceite que o consumidor nacional entende a marca IBIS como uma marca-preзo, poder-se-б afirmar que estratйgia de Marketing adoptada pelo Grupo ACCOR foi percepcionada pelo consumidor, resultando com sucesso. Approximate Word count = 483 Approximate Pages = 1.9 (250 words per page double spaced)

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