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Madurodam
This week Group H researched Madurodam’s prime target market, PTM, and completed a thorough Company (Internal) Analysis. After identifying the key strengths that Madurodam has established within its company, it is easily identifiable that although strengths outnumber weaknesses, there is still great room for improvement. ... The other segment of Madurodam’s PTM is tourists. ... According
Picture 2: PTM looking down at Madurodam
to the International Association of Miniature Parks (IAMP), this segmentation for Madurodam is quite unique compared to other miniature parks worldwide which do not have a high percentage of their visitors from domestic areas. By understanding the characteristics of Madurodam’s PTM, Group H will gain a better idea of how well Madurodam is catering to the needs and wants of the PTM and if they are fulfilling the ‘gap’ in the market.
Approximate Word count = 621
Approximate Pages = 2.5
(250 words per page double spaced)
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