Jet Blue
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Jet Blue
Jet Blue began in 1993 when CEO David Neeleman sold his first airline, Salt-Lake City based Morris Air to Southwest Airlines. Neeleman proved that innovative, high-quality airline service coupled with low fares would attract a strong and loyal market. After selling Morris Air to Southwest Neeleman decided he would join Southwest as one of their staff members and try to help them succeed during hard economic times. Due to differences in ideas and beliefs Neeleman was fired shortly after from Southwest. Neeleman swore to bring humanity back to air travel and to make flying more enjoyable. Contract flaws did not allow Neeleman to compete against Southwest for some time after being fired and he went on to help launch WestJet, a successful Canadian low-fare carrier. During his stay at WestJet Neeleman developed the fast and easy e-ticketing system implemented at Morris Air into Open Skies, the world's most simple airline reservation system. In 1999 he sold Open Skies to Hewlett Packard.
With three successful aviation businesses under his belt and not under contract to Southwest Airlines anymore, Neeleman decided the time was right to bring his airline formula to the world's largest aviation market, New York City. He was posed with three different problems; find quality employees, try and get people to fly domestically from JFK, and offer both low fares with a quality product...