e-economics
- This is a preview of the essay.
To view the full text you must login!
e-economicsQuestion : What are the potential pitfalls of strategic alliances ?
Answer : Partners in a strategic alliance must be aware of several pitfalls that can undermine the success of their cooperative arrangement . These include incompatibility of the partners , access to information , conflicts over distributing earnings , loss of autonomy , and changing circumstances.
Question : Identify and discuss several essential control techniques .
Answer : (1) Accounting system : It is a comprehensive system or collecting , analyzing , communicating data about a firms financial resources , international business must develop accounting systems to control and monitor the performance of the overall firm and each division operating unit or subsidy , problems can arise when the accounting standards or procedures of the country in which a firm operates are incompatible with each other .
(2) Procedures : We know that firms also use various procedures to maintain effective control, policies , standard operating procedures , rules , regulations all help managers carry out the control function .
(3) Performance ratios : It is a performance control which is a numerical index of performance that the firm wants to maintain , a common performance ratio used by many firms is inventory turnover .
Question : What are the basic factors involved in deciding whether to use standardization or customization ?
Answer : A firms marketers usually choose from three basic approaches in deciding whether to standardize or customize their firms marketing mix:
(1) Should the firm adopt an ethnocentric approach , that is , simply market its goods internationally the same way it does domestically ?
(2) Should it adopt a polycentric approach , that is , customize the marketing mix to meet the specific needs of each foreign market it serves ?..