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Market Audit and Competitive Market Analysis Introduction The product A. Evaluate the product About the product The products range is Brahim’s Ready-to-Use complete cooking sauce Net weight: 180gm(for 2-3 servings) Positioning: Authentic ready to use complete cooking sauces featuring favorite Malaysian recipes. No added arificial preservatives, additives or coloring. Shelf-stable (no need for refrigeration) for up to two year. Application/Useage: Concentrated sauces to be used in the preparation of authentic Malaysian dishes. Just add water, meat of seafood, vegetables and other condiments, heat up yill cooked and serve. Varities: 1. Sambal sauces 2. Rendang sauces 3. Asam pedas sauces 4. Masak lemak chili padi sauces 5. Curry sauces for meat 6. Curry sauce for seafood 7. Masak merah sauce 8. Korma sauce Packing: 36x 180gm per carton Carton dimension (outer): 20cm(h)x 30cm(w)x 60cm(l) Weight per carton: 8kg Ex-factory price: RM 2.75 per packet Rm 99.00 per carton Certification: ISO 9001 2. Comtability Swedish retailers tend to look closely at British store developments. It is a prevalent idea in Sweden that many of the leading retail designers can be found in London and that the use of materials and fittings in new British stores is very innovative. However, Swedish firms tend to be weary of purchasing design services abroad because of fear of high fees and because cultural and geographical proximity seems to play a role in the decision making process as well. 3. Complexity- Constraints Although the Swedish market is well established and affluent, a number of factors have deterred potential foreign participants: Labour costs and social charges are high The majority of the major retailers are Swedish-owned and well established in their markets The Swedish population is more eco-friendly than their European counterparts and expects retail companies to consider such issues as recycling, organic produce and Fair Trade In Sweden, alcohol cannot be retailed through supermarkets, with the exception of very low-alcohol beers; this product sector is a very lucrative one for the retailer. 4. Trialability 5. Observability Increased sales through food retailers were fuelled mainly by sales of food products but also of an increasing share of non-food products. High-value convenience foods such as ready-to-eat products combined with increased spending on high-quality food products. Hypermarkets and discounters were the two winning types of food outlets over the review period. Both increased sales and number of outlets while supermarkets, small ones in particular, and independents declined. B. Major problem on product acceptance based on evaluatian Swedish choose food for healthy. Food with low colestrol, low fat and save to eat is choosed. Fast foods are unavoided because of busy lifestyle and single household. The market C. Describe the market in which the product will be sold 1. Geographical region There are some 280 shopping centres in Sweden, where of some 80 in Stockholm, 35 in the Gothenburg region and 20 in the Malmö region (1999). This figure is rising. Trade via satellite shopping centres and large outlets accessed by car more than doubled in the last decade, while city centre trade shrunk some 10%. 2. Forms of transportation and communication available Railways; total: 12,821 km standard gauge: 12,600 km 1.435-m gauge (7,918 km electrified) narrow gauge: 221 km 0.891-m gauge (2001) Highways; total: 210,760 km paved: 162,707 km (including 1,428 km of expressways) unpaved: 48,053 km (1999) Waterways; 2,052 km note: navigable to small steamers and barges Ports and harbors; Gavle, Goteborg, Halmstad, Helsingborg, Hudiksvall, Kalmar, Karlshamn, Lulea, Malmo, Solvesborg, Stockholm, Sundsvall Airports; 255 (2001) Airports with paved runways; total: 145 over 3,047 m: 3 2,438 to 3,047 m: 11 914 to 1,523 m: 24 under 914 m: 25 (2002) 1,524 to 2,437 m: 82 Airports with unpaved runways; total: 100 914 to 1,523 m: 10 under 914 m: 90 (2002) Telephones - main lines in use; 6.017 million (December 1998) Telephones - mobile cellular; 3.835 million (October 1998) Telephone system; general assessment: excellent domestic and international facilities; automatic system domestic: coaxial and multiconductor cables carry most of the voice traffic; parallel microwave radio relay systems carry some additional telephone channels international: 5 submarine coaxial cables; satellite earth stations - 1 Intelsat (Atlantic Ocean), 1 Eutelsat, and 1 Inmarsat (Atlantic and Indian Ocean regions); note - Sweden shares the Inmarsat earth station with the other Nordic countries (Denmark, Finland, Iceland, and Norway) Television broadcast stations; 169 (plus 1,299 repeaters) (1995) Televisions; 4.6 million (1997) Internet Service Providers (ISPs); 29 (2000) Internet users; 6.02 million (2002) Radio broadcast stations; AM 1, FM 265, shortwave 1 (1998) Radios; 8.25 million (1997) 3.
Approximate Word count = 2345
Approximate Pages = 9.4
(250 words per page double spaced)
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