KFC QUESTIONS
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Case 25- Kentucky Fried Chicken
and the Global Fast-Food Industry
1. Why did PepsiCo spin off its KFC, Pizza Hut, and Taco Bell businesses into a separate corporation (Tricon Global Restaurants, Inc.) in 1997?
2. What value was actually transferred from PepsiCo to KFC? What synergies existed between KFC and PepsiCo?
3. What negative effects did PepsiCo have on KFC?
4. What are the driving forces in the fast-food industry?..