Life in the Breakfast Cereal Isle
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I can't tell you how many times I've gone to the local grocery store and purchased a box of cereal. But, I have never taken the time to look around at the varying decision processes that people go through in order to make what seems like such a simplistic purchaseuntil today! Through observation, three distinct categories of consumers and their characteristic cereal purchasing styles have emerged. These categories include: single adults, parents, and the elderly. The sum of these groups account for the majority of cereal purchases in households today.
The first group, single adults, is mostly made up of college students or young people who have just recently left their parents home. The appeal of breakfast cereal to this group of individuals is often its simple preparation: pour the cereal, pour the milk, enjoy! For those who are constantly on the go or who don't like to cook, cereal is the perfect snack or two bowls can make a meal. Now, of course, cereal is the ultimate snack for after class or late at nightany time is the right time for a heaping bowl of sugar disguised as a breakfast food. When it comes to the single adult, taste is usually what matters most and nutritional value often takes a back seat...