Kite shop
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COMMUNICATION PLAN
1.Introduction
The new kite shop with the salon concept will be opened soon. In order to draw the attraction of the whole country, the European union and even abroad, the proper way of communication to our customers become the most important element. Meanwhile, the three-step objectives with different means is considered in order achieving the goal step by step.
2.Goals and Objectives
2.1 Goals:
As the only kite shop with the salon concept in the Netherlands, we expect to take a large share of the kite market through the use of competitive pricing and various activities. Our goals are:
To get our name known to the country, to the Europe union and even to the whole world.
To offer the best price to our customers.
To offer our customers maximum fun from flying kites
To offer our customers the chance to show themselves by the unique activities which are hold by the Laurenve kite shop
2...