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... They are Heineken(Netherlands), Molson(Canada), Becks(Germany), Moosehead(Canada), Labatt(Canada), St. ... Heineken- Continued push into the U. ... 408,000 489,600 587,520 705,024 846,028 (B) Cost of goods sold 273,000 321,300 385,560 462,672 555,206 Gross Margin 135,000 168,300 201,960 242,352 290,822 Less: (C) Shipping 840 21,840 21,840 21,840 21,840 (D) Salaries 101,003 106,053 111,355 116,922 122,768 Rent 4,800 4,800 4,800 4,800 4,800 (E) Truck lease 20,800 24,960 29,952 35,492 43,130 (F) Marketing/Promotion 55,000 2,000 3,000 4,000 5,000 (G) Repairs 1,000 1,050 1,102 1,157 1,215 Depreciation 7,500 7,500 7,500 7,500 7,500 (H) Other 9,057 9,509 9,984 10,483 11,007 Net Income (65,000) (9,412) 12,427 39,708 73,562 (A) 20% 1 year increase (B) $10. ... 05 Marketing/advertising . ... The disadvantages facing GGB are costs, dealer network/distribution, financial strength, and marketing/advertising. ... (Beer tasting contests) FUNCTIONAL SUPPORT STRATEGIES Marketing/sales- The core competence for this company is quality and being rated the "Best Brew in America." It is marketing and sales job to stress this competence.
Approximate Word count = 3064
Approximate Pages = 12.3
(250 words per page double spaced)
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