What is Disabled
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I'm Disabled Too
We, as a society, have never been very flexible in what we consider as someone who is disabled. The accustomed image is someone who has a physical or mental disorder that hinders their everyday lifestyle. However, logic, and the Webster's English Dictionary, tells us that disability means "lack of ability." It doesn't say "someone who can't function normally" or "someone not fit for a normal lifestyle." In fact, it doesn't mention people at all. So in reality, we all have disabilities in one way or another. The clear intent of this commercial, "Walk the Dog" is to bring this fact to light for society in an attempt to shift the focus off of what people can't do, but instead, on what they can.
"Walk the Dog" is an advertisement for an organization called National Organization on Disability. This thirty second commercial has the incredible ability to reach its target audiences with its simplicity and personable message. And who are its target audiences?..