new beetle
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Sweet Success Again The Complete Advertising and Marketing Handbook says, "The average individual in the United States is exposed to 1500 to 2500 selling messages everyday" (Lewis 2). That number of advertisements adds up to more then $70 billion dollars earned for newspapers, magazines, television, and radio according to Jean Kilbourne (35), and "Automotive marketers are what's behind $12.8 billion in media spending every year" (qtd. in Kilbourne 96). One of the most successful ad campaigns of all times happened to be an automobile advertisement. The campaign was for the original Volkswagen Beetle. Everyone recognized the Volkswagen advertisements of the 1960's. "Volkswagen ads have won a list of prizes longer than an account executive's expense account." According to Huston Horn, "They are talked about at cocktail parties, read aloud at the office water cooler, analyzed and dissected in college term papers" (qtd. in Nelson 225)...