YUM BRANDS
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Introduction
YUM! Brands, Inc. (NYSE: YUM), formerly known as TRICON Global Restaurants, is a quick service restaurant (QSR) with nearly 30,000 restaurants in over 100 countries. The company was spun off in 1997 from its former parent PepsiCo (NYSE: PEP), in order to for the company to focus exclusively on its restaurant business. YUM! Brands is compromised of the worldwide operations of KFC, Pizza Hut, Taco Bell and is the world's largest quick service restaurant company based on the number of system units (www.yum.com, 2003). The company operates and franchises both traditional and non-traditional quick service restaurants. Traditional restaurants feature dine-in, carryout, drive-thru and delivery services...