Perdue Farms Case Study
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1. The most impressive thing about Perdue Farms, Inc. is that it has been a privately held family owned company since 1920, and today Perdue Farms Inc. is a leading quality food and agricultural products company with annual sales in excess of $2.7 billion ranking one of the country's top 10 meat processors. Also the company's history, the history of success of the three generations of Perdues, who dedicated themselves to provide the highest quality poultry and poultry related products to retail and food service customers, in other words they dedicated themselves to customers' satisfaction. They wanted to be the recognized industry leader in quality and service, providing more than expected, and always aiming for higher standards. Over the years Perdue has become vertically integrated in order to be more competitive and maintain financial stability, and strive to maintain quality and constantly improve efficiency and service. To sum up, the major most impressive things are the following:
Successful history
Family owned company
Leader in industry
Dedication to quality and customer satisfaction
2. The company's strategy was not clear until 1950, when Frank Perdue took over leadership of the company...