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Pepsi Co., one of today’s leading soft drink companies, has not only revolutionized the soft drink industry with its creative marketing techniques and unforgettable taste, but for years has dominated the snack food and juice industry as well. ... The company consists of the Pepsi-Cola which is the world’s second largest beverage company, Frito-Lay Company which is the world’s largest manufacturer and distributor of snack chips, and Tropicana Products, Inc. ... Pepsi Co. ... Pepsi Cola brand beverages are now available in over 160 different countries, Frito-Lay operates in over 42 countries, and Tropicana has a presence in over fifty countries spanning over Europe, Asia, and South America. ...
Right from the first half of the century, the business of selling Pepsi
motivated the company to reach out to a broad spectrum of the population,
tapping new and sometimes under-served markets and incorporating that wide
range of talent into the fabric of the company. ... In focusing on the Pepsi-Cola beverage product, PepsiCo. ... ” It has spent billions of dollars in trying to woo the young and nearly young, implying that Coca-Cola is for the older generation. The reason Pepsi-Cola has fiercely targeted this market is because it is the largest amongst its users. ... Also, Pepsi continually targets the college market in which they spend huge amounts of money to compete with Coca Cola in acquiring contracts with universities (ie: CSUF) to have sole representation of their products distribution. Pepsi’s use this behavioristic segmentation has been a key to the company’s success.
Perhaps the most dramatic change at Pepsi is that these days, soda and
juice run a distant second to the big engine that now drives PepsiCo: snack
food, in which the company enjoys near-total dominance(Griesing). ... Pepsi-Cola is still second to Coca-Cola, but last fall
Pepsis Mountain Dew edged out Diet Coke for third place and Pepsis Aquafina
bottled water is the No. ...
The strategic decisions of Pepsi corporate officers in recent years have changed their company’s focus into areas where the company could dominate. The realization of Coca-Cola Company’s (Primary Competitor) dominance in certain domestic and primary overseas markets gave birth to this strategic change. ...
Pepsi this year marks the “Hundred Years War” with Coca-Cola, with no decisive victory in sight. ... The so-called cola wars have never had much, if anything, to do with colas, which have remained essentially unchanged for generations The games strategic purpose is beating Coke, and the weaponry is not cola but marketing. The cola wars between Pepsi and Coke may be taking a backseat to a new skirmish between the world’s largest non-alcoholic beverage marketers.
Approximate Word count = 2214
Approximate Pages = 8.9
(250 words per page double spaced)
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