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Introduction
Diamond Chemicals, a major competitor in the worldwide chemicals industry, was leading producer of polypropylene, a polymer used in an extremely wide variety of products (ranging from medical products to packaging film, carpet fibers, and automobile components). Diamond Chemicals produced polypropylene at its Merseyside and Rotterdam plants. ... Although it met the Diamond Chemicals’ criteria for capital investment in an engineering project, a preliminary analysis has raised a number of internal issues that threaten the viability and attractiveness of the project and ultimately its acceptance by the company’s CEO and board of directors. ... Diamond Chemicals strategic-analysis staff has argued that a company wide increase in polypropylene of 14 percent made no sense, but half of this amount did. Consequently, James Fawn, the executive vice president of the Intermediate Chemicals Group (ICG) of Diamond Chemicals could not accept both projects. ... In fact, the Rotterdam project committed Diamond Chemicals to the new process technology, but the Merseyside did not.
Approximate Word count = 998
Approximate Pages = 4
(250 words per page double spaced)
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