Wang laboratory
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Executive summary
Goal: Come out of bankruptcy with a solid product strategy that meets customer needs. Also, re-engage customers and perform detailed market analysis of market and customer trends.
Impediment: Wang has become a "technology has been" Company with a reputation in not delivering on customer commitments. In addition, Wang's reputation is very weak in after sales support and services.
Solution: Wang needs to revisit their product and marketing strategies by identifying their customer base and their technological requirements. This can be done by realigning their hardware products to be industry standards compliant and adopt an open and compatible software platform. Also, Wang needs to revamp their after sale support and service and ensure customers get competent and prompt support levels.
Solution Analysis
1. Emergence from bankruptcy
2. Redefine product lines and market segment
3...