Johnson and Johnson
- This is a preview of the essay.
To view the full text you must login!
In 1982 the corporation of Johnson and Johnson experienced a major crisis that involved product tampering. Bottles of Tylenol, an over -the-counter analgesic, had been laced with cyanide and within two days seven people had died from using Tylenol capsules. The way Johnson & Johnson handled the situation set a new precedent for crisis management. This paper includes the following topics: the Tylenol poisonings, how Johnson & Johnson dealt with the crisis, and how the Tylenol product came back.
In 1982, seven people in the Chicago land area took Tylenol capsules and within minutes all seven people were dead. News of this tragedy traveled quickly and caused the entire nation to panic. The first action Johnson and Johnson took was to advise people that brought Tylenol not to consume it and took all Tylenol capsules off the shelves. Evidence suggests that the capsules were taken from different stores over a period of weeks and someone laced the capsules with up to 65 milligrams of cyanide. The publicity about the cyanide laced capsules caused a nationwide panic and Johnson and Johnson's stock drop dramatically overnight.
A few days after the poisonings, Johnson & Johnson was faced with a major dilemma that was not a result of their negligence...