UNDERSTANDING COGNITIVE PROCESSES
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Recently I purchased a Dell Inspiron 2500 notebook computer. My affective and cognitive responses, my behavior, my environment, and the marketing strategies of Dell interacted reciprocally to produce the purchase decision. In this paper, I will attempt to analyze and describe these interactions.
The key knowledge, meanings and beliefs, and cognitive processes that occurred to produce my purchase decision are as follows:
Knowledge:
1. I knew that I needed a new computer because my old one was not functioning correctly and did not have enough memory to run the new programs that I needed.
2. I knew that modern notebook computers provide the same features as desktop computers but take up much less space and are handily mobile.
3. I knew that I could not afford to spend a great deal of money on the computer.
4...