Advantages of affirmitive action
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I am Myrtle Bell, from the department of management at the University of Texas at Arlington, between Dallas and Fort Worth. My research focuses on diversity and social issues at work, including sexual harassment and discrimination, partner violence and work, and affirmative action. Today I'll be discussing results of research on the relationship between people's beliefs and evaluations about the attributes of affirmative action and how that shapes their attitudes toward affirmative action. In four studies, I sampled about 1600 working participants, including employees and managers, men, women, Blacks, Whites, Latinos, and Asian Americans, about their perspectives about affirmative action and report the findings to you today. These findings are also published in the Journal of Applied Psychology and a portion focusing on Asian Americans and affirmative action appear the Journal of Applied Behavioral Science. I used a research approach that measures one's beliefs about the attributes of an object, in this case, affirmative action. The approach then measures how positively or negatively one evaluates that attribute. The belief plus the evaluation combine to predict the attitude toward the object. This approach is important because it asks a diverse sample of working adults their perspectives about affirmative action, rather than using researcher generated ideasthat is my own ideas, or what I think people think about affirmative action. In the first study, participants wrote responses to questions of: 1) the advantages of affirmative action, 2) the disadvantages of affirmative action, and 3) what else comes to your mind when you think of affirmative action...