mARKETING A bmw
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The marketing goals for BMW are very clear. They want to be known as the best car manufacturer in the business. So for goals they make sure that they market there products the right way and to the right people. One of there goals is to continue to change the style of their cars every couple of years. BMW overall goal is to prove to their target market that their car is what they should be driving.
The marketing mix for BMW is set up very well because they have everything planned out. They know what they want to price their products at. They won't change their price if their competitors were to. They promote their products to the right people. They have good distribution of their products as well...