123 School Work

In Again At Gucci Licensing

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  In Again at Gucci: Licensing
  
  Introduction
  PPR (Pinault - Printemps Redoute) the French conglomerate that owns more that two-thirds of Gucci Group may start to sell Franchises, Product licenses for smaller designer brands. Franchised stores, licensing of smaller brands is back at Gucci Group.
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  Summary
  The article is about Gucci Group selling product license and store franchises for its designer brands. Ex (Alexander McQueen, Stella McCartney, Balenciaga, Bottega Veneta and other smaller btands to curb their losses. The article discusses pros and cons of licensing and franchising. How a strategy shift can affect everybody from top to bottom. Almost at the end article is showing this effect by replacing a group of designers to take up current designers duties. The revenue, profit and losses are significant for the strategy shift, the current owners strategic vision is different than the previous owner. At the end of the article financials are discussed from the current and previous years supporting the necessity of a change in the strategic vision. This owner is explaining his strategy and in my opinion people will follow...