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... In order to figure out the target customer of his new cake shop, we designed a questionnaire, which included in the appendix.
Chapter2 Questionnaire Design
According to the definition of target market ¡®group of people that has similar wants and needs and that can be expected to show interest in the same products¡¯, we chose fifteen questions that can be sorted into three parts in the questionnaire. ...
The first part of our questionnaire included seven questions, which search natural information. ...
Chapter3 Pilot test and improvement
It is vital to pilot test the questionnaire in a small group in order to discover the mistakes, ambiguities and embarrassments. Because this is a questionnaire survey that faces to all the public, therefore the investigation object scope is the wider the better. ...
Through this pilot test, we discovered that the questionnaire which we desinged has some inadequate. ... We carried on the revision to these mistakes, you can see the improved questionnaire in the appendix. ... Gathering information, sorting information, designing questionnaire, revising questiones, doing pilot test, imporving the questionnaire¡¡The whole process caused us to grasp the information gathering skills and the market research methods. ...
Under£¤10,000
£¤10,000¡ª£¤20,000
£¤20,000¡ª£¤30,000
£¤30,000¡ª£¤50,000
Above£¤50,000
Questionnaire 2(Improved)
Natural Information
1.
Approximate Word count = 1824
Approximate Pages = 7.3
(250 words per page double spaced)
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