Krispy Kreme Marketing
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On viewing the video in class on Tuesday, it gave the class a peek at Krispy Kreme's website. I got a chance to see the overall purpose, mission, and design of the site by watching the video. But, since it was just a video, I had not yet viewed the website for myself. So upon arriving in my room, I fired up the net, and examined the famous site, http://www.krispykreme.com for myself. Upon watching the video, J. Young spoke of the mission statement, which is to "be the world's best known brand," and the general purpose is to be an informative website, and focus on the history of Krispy Kreme. The site also provides a newsletter that tells customers what activities that are taking place at their local Krispy Kreme. And, I feel the site is pretty interactive, but is it interactive enough?..