Report on the Ralp Lauren Corporation
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Introduction
A truly American company with headquarter in the US and sales all over the sophisticated part of the world, the Polo Ralph Lauren Corporation today is one of the biggest apparel companies. And not only apparel: they are present in other three categories including home furnishings, accessories and fragrances.
Ralph Lauren built up his world famous company step-by-step, in order to establish a long lasting success after 35 years of activity. He is a proud owner of more than eleven different labels: Polo, Polo by Ralph Lauren, Ralph Lauren Purple Label, Polo Sport, Ralph Lauren, RALPH, Lauren, Polo Jeans Co., RL, Chaps, Club Monaco and others.
All these brands are symbols of a "discreet elegance and classic style", that is the reason why Lauren named his company Polo, a sport that promotes and embodies all these characteristics.
In fact Mr. Ralph Lauren plays a central role in the life of the firm, not just because he is the founder and controls almost the 90% of Polo's voting power by owing the majority of shares, but because the whole company is pivoted on his personality and on his dreams. If one takes a glance at his life this can easier be understood.
Lauren's life and business from the beginning, past & present
He grew up in the Bronx, a working-class district in New York...