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Competition: News site: CNN Interactive (Major news event) Sports: ESPNet Sportszone (relationships w/ sources of sports news content), MSNBC.com Search Eng: Yahoo! (most successful advertising medium) Channel: Online to provide convenient news and information through interactive features, information graphics and multimedia functions including audio, video, and live web casts. Consumers: Readers • They value fast and reliable information and convenient news. • They also want more interactive and user-friendly functions. • The majority of audiences are between the ages of 25 to 54 – 67%. • Their average HHI is $64K. (upscale segment of society) Advertisers: • They want to see large volume of audiences to see their advertisements in order to generate new customers. • They target on different age groups with different HHI Company: • 1994 – Baseball fantasy game – up-to-date baseball statistics. • Must have the same quality and full content as the newspaper.
Approximate Word count = 568
Approximate Pages = 2.3
(250 words per page double spaced)
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