Giuseppe s Original Sausage Company
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Giuseppe's Original Sausage Company (GOSC) problems and symptoms
Arenas
Lack of diversification of income sources to support healthy cash flow. Sales outlets limited to supermarkets, restaurants, casinos, and mail orders. No major complementary income sources established to even out the effects of troughs and peaks of each business segment.
Resources over committed to support insignificant individual sales. Revenue from this segment does not justify the high costs (labor expenses and bad debts) of supporting this business segment.
Geographically limited to Memphis, TN, therefore limited revenue sources. Lack of presence in retail stores outside the Memphis area to generate volume of business and higher revenue.
Vehicles
No sales relationship with the right intermediaries to generate sales. GOSC doesn't have brokers to facilitate sales process with major players such as Kroger and Seessel's (Can also be categorized under Competitive Interaction).
Lack of continuous production innovation...